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Ageless herbal newsletterFebruary 2008Underneath is the main part of the newsletter that was sent out, excluding special offers or items that were being promoted during that month. To access any previous newsletters, please click here, or if you want to sign up for our free newsletter, please click here.
In this issue: Baggy, Puffy, Dark Ringed and Wrinkled EyesWe receive frequent e-mails from all over the world, in which people request natural and herbal remedies to prevent and alleviate bags under the eyes, puffy eyes, dark rings around the eyes, crow’s feet and wrinkles in the skin around the eyes. Due to the large amount of queries received regarding this subject, specifically in the last month, we have decided to focus this month’s newsletter on this subject. We also agree that, when interacting socially, most people focus on the eye area, making it necessary for us all to ensure that the skin surrounding our eyes is in tip-top condition – most of us don't want to appear haggard and fatigued! We want to present a vital and healthy impression to our friends, colleagues and specifically business associates. To ensure good skin health and to prevent puffy, baggy eyes, crow’s feet and dark rings around the eyes, the problem should be looked at holistically, as there are many different factors, which contribute to this problem. General health, state of fitness, genetic predisposition, sleeping position, allergies, thyroid problems, nutrition and environmental factors all play a role in health of the skin and the body’s ability to repair and maintain the skin. For more information please visit www.ageless.co.za/baggyeyes.htm. All these factors particularly affect the skin around the eyes, as it is the thinnest and most fragile skin found on the human body. The skin around the eyes is also constantly being stretched and pulled as we squint, wink, blink and create our facial expressions. This constant stretching and pulling makes the eye area the most susceptible skin on the body to wrinkles and damage and the skin around the eyes is usually the first area to show signs of aging. While formulating our effective Ageless Herbal Eye Gel, our formulating chemists did extensive research into the effects that various herbs and herbal extracts have on the skin surrounding the eyes, concentrating specifically on herbs that positively influence drainage of fluids from the tissue, that reduce and prevent wrinkles and dark rings and that firm and tighten the skin surrounding the eyes, to naturally help create a more permanent youthful and radiant look. Our research team discovered clinical studies done on the improvement of baggy eyes at the ophthalmologic clinic at the hospital of La Croix Rousse in Lyon. This study only used four herbs in a gel formulation – which we also included in our product (and added some extra ones)– and was tested on people aged between 25 – 75 years of age, and applied twice a day. Biopsies were taken before and after each treatment. The study showed a significant improvement in the production of elastin (a protein that helps the skin to be more elastic) and collagen (protein which forms fibers, which act as connective tissue between the cells in the skin) and excellent results were achieved in reducing baggy eyes. We then took this pioneering formula, and added other natural herbal extracts, recently developed, to work in synergy with one another, which improves the result achieved in the above-mentioned study and which also reduces and prevents crow’s feet wrinkles and dark rings. To explain the positive effect of our Ageless Herbal Eye Gel formula, it is interesting to take a look at each herb contained in the formula, the positive results that are achieved by their inclusion and the reason why each herb was included: Butcher's broomButcher’s Broom extract stimulates the blood capillaries and increases circulation in the lymph. It also helps the veins to constrict and promotes healing of broken capillaries (the walls of the veins), which improves blood circulation in the skin surrounding the eyes. In other words, this herb is used to reduce baggy eyes and improve circulation to the skin around the eyes. Centella asiaticaThis herbal extract is used in all our products in the Ageless range. It stimulates the fibroblasts (cells which form connective tissue) and therefore the collagen, which reduces and prevents wrinkle formation. Centella is also found to increase circulation and to be a diuretic (helps the body drain fluid). Centella, also known as Gotu Kola or Indian Pennywort is also widely used as an extract or in its natural form for its extensive healing properties, an excellent anti-inflammatory - healing wounds and preventing scar formation. Centella is included in our eye gel to help drain fluid, increase circulation and reduce dark rings around the eyes, formed by insufficient waste removal from the tissue around the eyes. It is also included in our formula for its wonderful anti-inflammatory and healing properties. Camomile (Chamomile)Camomile extract is ideal for use on delicate and sensitive skin. It is an excellent decongestant (reducing blockages) and is a powerful anti-inflammatory and anti-oxidant. It is excellent to use to combat allergies and has a superb healing effect. Camomile is used in our eye gel to reduce the effect of allergies (for example: hay fever and sinus) on the skin surrounding the eyes. It is also used to prevent free radical damage to the skin and as a powerful anti-inflammatory. CornflowerThe flower of the cornflower was taken up in the French Pharmacopoeia since 1884 because of its anti-inflammatory properties. It is specifically used in ophthalmology for the treatment of corneal ulcers, conjunctivitis and minor wounds to the eyes, the eyelids and the skin surrounding the eyes. It has astringent properties and also has an antioxidant effect on the skin. This expensive extract is used in our formula to prevent baggy eyes, as it gently tightens and firms the skin. It is also used for its anti-bacterial properties and because it prevents free radicals from destroying the cells in the skin. Cornflower soothes and calms irritated skin and is used to freshen and perk-up the skin around the eyes. Green TeaGreen Tea is a powerful antioxidant and anti-inflammatory. It has a major inhibitory effect on collagenase (a process which occurs in the skin which breaks down collagen). Green Tea has astringent properties and also reduces inflammation and gently constricts the veins and capillaries in the skin, promoting fluid drainage from the tissue. Green Tea is also known to promote cell generation. Green Tea is included in our formula to effectively prevent free radical damage to the cells – which cause the collapse of the supportive structure of the skin (which causes wrinkles), to prevent and reduce inflammation (a leading cause of skin aging) and to stabilize and prevent the breakdown of collagen, which also reduces wrinkle formation. It also tightens the skin around the eyes and is used to prevent that “hang dog, droopy eye” look. HorsetailHorsetail is an extraordinary remineralizer of the skin, providing natural silica to the skin. It also shortens blood-clotting time. Horsetail has great cell rejuvenating and regenerating properties and also has a stabilizing effect on the connective tissue, thereby increasing the firmness and elasticity of the skin. Its extraordinary effect on the skin even prompted the Commission E to approve it, as treatment for wounds and it is the flavonoids that are responsible for its unique wound healing and tissue repairing actions. Horsetail is used in our eye gel to heal any damage done to the cells in the skin and to promote the health of the skin cells. Lady’s MantleLady’s Mantle maintains the integrity of the elastin in the skin. It protects the extremely thin and fragile elastin fibers and also has an astringent effect on the skin. Lady’s Mantle is included in our eye gel to promote and maintain the health of the elastin in the skin, which in turn prevents the formation of wrinkles. It is also used to tighten and perk up the skin around the eyes. Protein Extract from Germinated Wheat Seeds This vegetable protein hydrolyzate is obtained from germinated, organic grown wheat seeds, using only pure water for germination. This gel is included in our formulation as it has a cooling and almost immediate tightening effect on the skin, which radically decreases the appearance of wrinkles and also helps to eliminate the appearance of baggy eyes. The effect of this gel lasts for about 8 hours. Although it does not have any therapeutic properties, it does provide a wonderful cooling and refreshing feel to the formula. IvyIvy has a variety of cosmetic and medicinal uses, such as treating burns, warts, impetigo, skin eruptions, neuralgia, swollen joints, toothache and cellulite, but its greatest action is that of it being a circulatory compound, which helps other ingredients to be absorbed by the skin. It also assists with the removal of waste products from the skin and has topical anti-fungal, anthelmintic, molluscicidal and anti-mutagenic properties. Apart from its softening and soothing properties, it also has itch-relieving and anti-irritant properties, as well as anti-inflammatory and pain killing actions - provided by the saponins and flavonoids. Ivy is used in our eye gel to promote the absorption of other active ingredients. It is also used to relieve discomfort and inflammation, soothing and softening the skin surrounding the eyes. RosehipApart from the moisturizing, soothing and softening effect that it has, it furthermore contains polyunsaturated fatty acids (vitamin F) also known as essential fatty acids (EFA). When they are absorbed through the skin, they convert to prostaglandins (PGE), which are involved in cellular membrane and tissue regeneration. With the abovementioned in mind rosehip oil brings about skin regeneration and enhances wound healing. It furthermore contains trans-retinoic acid, which is responsible for skin rejuvenation, quicker healing time and repairs skin subjected to excessive sunlight and resultant photo aging. The linoleic and linolenic acids in rosehip have also shown to reduce pigmentation of the skin and when used regularly it has shown to reduce fine lines and wrinkles. Rosehip is used in our formula to heal and repair damage done to the skin, particularly sun damage. It is also used to reduce dark rings (pigmentation) and fine wrinkles and lines from the eyelids and skin surrounding the eyes. SummaryWe have now shared the secret of our extremely popular Ageless Eye Gel with you and we know that you will find it beneficial in combating wrinkles, lines, baggy eyes, crow’s feet and dark rings around the eyes. We also can offer you free access to our website, which contains information on other factors that may cause problems around the eye area, such as allergies, thyroid problems, fluid retention etc. For more information please visit: www.ageless.co.za/baggyeyes.htm Previous newsletters
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